Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday after Thanksgiving) get all the publicity as busy holiday shopping days. But when it comes to online retail traffic, Thanksgiving itself outperforms both days — and has been the busiest day of the entire holiday season for the last four years, according to Hitwise, an online research firm.
But it’s more of a day for looking (and maybe getting away from the family?) than buying. For actual online sales, a day in mid-December is likely to top the list. Last year it was Dec. 13, when $667 million in sales was recorded, according to comScore, another online data firm.
On Thanksgiving this year, three companies that also have brick-and-mortar stores received the greatest share of online traffic: Wal-Mart, Best Buy and Circuit City. On Cyber Monday (presumably after people did not find what they wanted after visiting actual stores on Black Friday) a Web-only company, Amazon.com, was the busiest retail site.
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